What is a pop-up?
A pop-up is a short-term retail event. It is hosted in a temporary space in order to allow entrepreneurs to test potential markets and experiment with business ideas.
How do I apply?
The next call for submissions will open August 19th. All applications must be submitted online. Applications will be accepted over a two week period from August 19th – September 2nd.
Can I apply with other businesses?
Yes, you may apply as a group of businesses. Please submit only one proposal per group. We encourage groups to submit a cohesive group proposal that reflects a common theme among participating businesses.
What if I’m a food business – can I still apply?
Yes. All food businesses must adhere to Michigan’s Cottage Food Law (i.e. shelf stable food or licensed product only).
How do I know D:hive has received my application?
You will receive a confirmation email from D:hive.
Do I need any special licensing or insurance?
Licensing is to be determined depending on the type of business. Please check here for further information on business licensing requirements in Michigan.
Applicants will be required to provide D:hive with a certificate of Commercial General Liability insurance of at least $1,000,000 combined single limit per occurrence. Coverage should include products, completed operations and personal injury. While you do not need proof of insurance to apply for Pilot, we require that you purchase and provide proof of insurance before your first day of business. The insurance requirements are detailed in the license agreement form, available here.
How long is the application window open?
Applications will be accepted over two weeks from August 19th – September 2nd.
When will I find out if I’m selected?
Applicants will be notified if they have been selected by the 3rd week of September.
Can I reapply if I’m not selected?
Yes – applicants are welcome to apply multiple times.
What if I need to remove my application?
Please notify us via email at firstname.lastname@example.org
What does my $1000 reimbursement fund cover?
You will be reimbursed for up to $1000 in build-out, event-based, and business supply costs. In order to be reimbursed, you must first get approval from our team that your purchase falls into one of those categories. This may include: tables and shelving, paint, lighting fixtures, office supplies, refreshments for special events, supplies for workshops, etc. This may not include: insurance fees, loan payments, employee wages, or personal purchases.
If I’m selected, what am I allowed to do to the space?
We encourage you to make physical alterations to the space to make it your own. These alterations must be superficial in nature and may include painting, interior decoration, lighting, hanging fixtures, etc. Build-out costs may be taken out of your $1000 reimbursement allotment.
What is expected of me in terms of programming?
Continuous public programming is vital to a pop-up’s success by engaging the community and increasing visibility. Selected pop-up will organize and hold a grand opening event in alignment with the opening date of their pop-up. In addition, tenants will plan and implement a program or special event every two weeks. This may include classes, workshops, events or other innovative programming open to the public.
What kind of support does D:hive/Pilot provide during my stay?
The selected pop-up will receive a number of perks including:
- Two months of rent-free space (approx. 375 sq. ft.) in a prime location on the 1200 block of Woodward Avenue
- Marketing and graphic design support
- Mentorship from our small business experts and access to D:hive’s social networks
- A reimbursement fund of up to $1000